The Story Behind DAILYCALI's Logo: Finding Desire in Stillness
- Hui desmond
- Apr 7
- 2 min read
Have you ever closely observed DAILYCALI's logo? Behind this seemingly simple design lies our brand's deepest value: CALM + DESIRE = STILLNESS.
A Brand Journey: From Simplicity to Profundity
DAILYCALI began as a humble calisthenics blog (Since 2021). We embrace this modest beginning - even using a free logo generator to create our brand symbol.
While browsing countless designs, three overlapping triangles suddenly caught our eye. That moment wasn't just visually appealing; it felt like discovering the perfect symbol to express our brand philosophy.
This authentic starting point perfectly reflects our pursuit of essence.
In the world of calisthenics, the most basic equipment often creates the most impressive movements; similarly, the simplest beginnings can nurture the most profound brand stories.
Through repeated refinement and deep contemplation, this initial design gradually evolved into the familiar logo we see today.
The Dual Interpretation (Desire and Calm)
Look closely, and you'll see majestic peaks layered upon peaks. This represents DESIRE - the never-ending hunger for progress.
As Nietzsche said: "Man must overcome himself." This transcendence manifests not just in physical strength, but in every aspect of life: whether it's waking up early for a morning run or working late to pursue your dreams.
The layered peaks remind us: life always holds higher realms worth pursuing. This desire isn't empty ambition, but the driving force behind continuous growth.
Step back, and you'll see undulating mountain ridges, symbolizing CALM - life's ups and downs.
It teaches us to remain humble at our peak and persistent in our valleys. This calmness isn't passive resignation, but inner composure and wisdom.
The Power of Stillness: Core Value Sublimation
These seemingly opposing elements - the desire for progress and inner peace - often interweave in life, jointly constructing STILLNESS - DAILYCALI's core value.
This isn't just a logo; it's our approach to training and life. Confusion drives exploration, leading to enlightenment and value implementation.
This stillness isn't passive contentment, but active self-transcendence; not abandoning the desire for progress, but maintaining clarity within that desire. As Tang Chun-I wrote in "Life Existence and Spiritual Realm": "True life wisdom lies in knowing when to advance and when to rest."
In today's fast-paced world, we often oscillate between "pursuing goals" and "living in the moment."
Perhaps the answer lies within this simple yet profound logo.
Final Words
Let's embody this power of stillness in our daily training.
______________________________
About Us:
This series aims to provide an in-depth, easy-to-understand interpretation of various books related to health, exercise science, and sports psychology, helping you embark on a healthier, more scientific fitness journey. We appreciate the artistry of movement, from muscle rhythms to joint coordination, and infuse this beauty into daily life. At DAILYCALI, fitness is an art that elevates everyday moments, transforming routine into strength and grace.
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Additional Reading：
Nietzsche, F. (1883-1885). Thus Spoke Zarathustra: A Book for All and None. (Original work published 1883-1885)
Tang, C. I. (1977). Life Existence and Spiritual Realm (生命存在與心靈境界). Student Book Co., Ltd.
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